About GetYourGuide
GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 200 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 15 local offices around the world. Visit our careers website to learn more.
We are now searching for an Influencer Marketing Strategy Lead. This is a full-time role at our Berlin office. As Influencer Marketing Strategy Lead you will report to our Head of Brand Comms and lead our influencer marketing growth efforts.
Team mission
Our mission is to ignite global brand love and propel business growth at GetYourGuide! As our Influencer Marketing Strategy Lead, you'll spearhead growth via influencer marketing while working alongside the social and PR teams. We champion cultural relevance to build a brand people love.
You will:
- Own the overarching influencer marketing strategy at GetYourGuide.
- Be accountable for the analytical review of influencer marketing data and use data to make channel recommendations.
- Accountable for end to end influencer marketing testing.
- Be the owner of paid social activities around influencer and owned social content.
- Contribute to the generation of creator content.
Who you are
- 8-10 years of experience, with a solid background in developing influencer marketing strategies for exponential performance growth (experience in other channels is a plus).
- Proven track record of achieving significant and rapid growth in influencer marketing.
- Data-driven with expertise in testing methodologies and a continuous learning mindset to identify growth opportunities.
- Adept at creating testing strategies and providing data-driven strategic advice.
- Deep expertise in Meta and TikTok Ads Manager (YouTube advertising experience is advantageous).
- Strong communication and interpersonal skills for effective collaboration with cross-functional teams.
- Understands the importance of building mutually beneficial organizational relationships and can make independent, well-informed decisions while seeking expert input when needed.
- Experience working with content creators and various influencer marketing platforms and tools.
- Relentlessly stays updated with industry developments and embraces new challenges.
- Proven ability to manage budgets.
- Experience in the travel or experiences industry is a plus.
- Excellent written and verbal communication skills in English.
How we set you up for success:
- Invest in your development with an annual personal growth budget
- Enjoy flexibility with a hybrid work-from-home and telecommuting policy
- Save on transportation costs with discounted public transportation tickets
- Support your loved ones with generous maternity and paternity leave policies
And more...
We look forward to hearing from you
Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via jobs@getyourguide.com.
We are an equal-opportunity employer
Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.
Important notice: Protect yourself from recruitment scams
We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to jobs@getyourguide.com. Stay vigilant and protect yourself from recruitment scams.
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