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Growth Marketing Lead (Technical) - USA

Inworld AI • Full-time • Mountain View, California, United States • $160k - $250k / year • 4w ago

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Why Join Inworld

Inworld is the leading provider of AI technology for real-time interactive experiences, with a $500 million valuation and backing from top tier investors including Intel Capital, Microsoft’s M12 fund, Lightspeed Venture Partners, Section 32, BITKRAFT Ventures, Kleiner Perkins, Founders Fund, and First Spark Ventures.

Inworld provides the market’s best framework for building production ready interactive experiences, coupled with dedicated services to optimize specific stages of development – from design and development, to ML pipeline optimization and custom compute infrastructure. We help developers bring their AI engines in-house with a framework optimized for real-time data ingestion, low latency, and massive scale. Inworld powers experiences built by Ubisoft, NVIDIA, Niantic, NetEase Games and LG, among others, and has partnerships with key industry players such as Microsoft Xbox, Epic Games, and Unity.

Inworld was recognized by CB Insights as one of the 100 most promising AI companies in the world in 2024 and was named among LinkedIn's Top Startups of 2024 in the USA.

Your Impact

We’re seeking an ambitious, highly analytical, and growth/metrics-obsessed Growth Marketing Lead (Technical). You’ll take full ownership of driving rapid user growth through rigorous experimentation, data-driven decision-making, and technical marketing innovation.

You’ll partner closely with product, engineering, and PR teams to define and execute Inworld’s growth marketing strategy, setting measurable goals, rolling up your sleeves to execute campaigns end-to-end, and analyzing performance rigorously.

Inworld is breaking new ground in a product category without a playbook. It's an environment where ambiguity is the norm, and we value individuals who thrive in uncertainty. You'll be in a constant cycle of experimentation, learning, and growth.

What you’ll do

Own and lead cross-functional growth initiatives across marketing, product, and engineering.
Build and scale growth loops, funnels, and campaigns, with a willingness to engage with technical tools or code as needed.
Use AI to automate and optimize marketing workflows and internal systems.
Ship fast: pages, tools, experiments, and systems that move the needle.
Collaborate closely with founders, product, and engineering to align on goals and execution.
Take ownership of analytics, performance, attribution, and everything in between.
Lay the groundwork for a high-leverage, technical growth function from the ground up.
Design and execute campaigns to reach and convert technical users and decision-makers.
Write and ship technical content, from blog posts and landing pages to demo scripts and onboarding flows.
Build and maintain marketing infrastructure, tracking, dashboards, attribution tooling.
Run A/B tests and rapid experiments to validate ideas before scaling.
Use insights from product usage and data to inform messaging, campaigns, and positioning.
Develop referral, lifecycle, and retention flows to increase LTV and reduce churn.

What you’ll bring

BA/BS degree or higher; technical degrees and backgrounds a plus.
High technical fluency: you’re comfortable working closely with engineers and navigating technical stacks to run and measure growth experiments.
Demonstrated track record of leading and executing campaigns for technical products.
Experience driving rapid growth through innovative and unconventional marketing strategies.
Experience utilizing AI tools to significantly boost productivity by automating marketing processes and optimizing campaign execution.
Experience scaling marketing at a start-up or fast-growing product from the ground up.
Background in AI, ML or technology marketing.

In-office location: Mountain View, California, United States. Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).

The United States base salary range for this full-time position is between $160,000 - $250,000 + bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process.

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